PDF Ebook Do-It-Yourself Brand Design: Make Logos, Ads and Everything In-Between, by Gabrielle Weinman
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Do-It-Yourself Brand Design: Make Logos, Ads and Everything In-Between, by Gabrielle Weinman
PDF Ebook Do-It-Yourself Brand Design: Make Logos, Ads and Everything In-Between, by Gabrielle Weinman
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This full color book helps small businesses create their own Brand Design from “Logos, Ads and Everything in Between” without spending a fortune. Its unique advantage is that it was based on the author, Gabrielle Weinman’s actual successful experiences. Whether you plan to “Do-It-Yourself” or hire your first graphic designer, find out the best way to get the job done. The right creative choices have a positive impact on your cash flow whatever the size of your business. Creative advice, colorful illustrations and online resources throughout this book suggest ways to get it all done. No buzz words or fancy “out of the box” phrases lurk in these pages. Straight talking text is packed with ways to work smart and avoid potholes along the way. From big ad agencies to small design firms, Gabrielle Weinman’s creative work has sold a ton of products and earned many fancy awards. She’ll show you where to focus your time and precious marketing dollars and where you might be able to just skip it. DIYBrandDesignBook.com
- Sales Rank: #606800 in Books
- Published on: 2014-03-27
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .16" w x 5.50" l, .20 pounds
- Binding: Paperback
- 68 pages
About the Author
Asked to pick between advertising and design majors at Art Center College of Design, Gabrielle picked both—a bit unusual at the time. Little did she know how fortuitous the choice would be. Two weeks after graduation she got her first job at Keith Bright & Associates designing corporate identities for brands in various categories, including cruise lines and overnight shipping. She was even able help save the planet by designing the Heal the Bay logo, which is still in use today. Gabrielle moved on to become a print designer for Lexus automobiles. After a few short years the Internet was born, and so was her role in founding the digital creative practice at Team One Advertising. Starting from scratch in a totally new discipline, she used both her advertising and design training to create award-winning campaigns lauded with Effies, Clios and One Show Award pencils. Not able to fit another Lexus sample in her overstuffed portfolio, Gabrielle was lured away by new opportunities, big titles and new brands to work on. Most recently she held the title of EVP, Chief Digital Creative Director at Dailey Advertising. Yet the desire to build a brand of her own based on helping others is what inspires her today.
Most helpful customer reviews
3 of 3 people found the following review helpful.
WINNER!
By R Gordon
Concise, led me to exactly where I needed to be with helpful hints on where to concentrate my time and budget!
It's a winner! Thanks!!
2 of 2 people found the following review helpful.
indispensable for new business owners
By 3acres2mulez
This book cuts to the chase and gives you everything you need to know. In the past I have suffered through thick books by authors who have business degrees but have never started or owned their own businesses, and I made costly mistakes by following their advice. I WISH I WOULD HAVE READ THIS SOONER!! This book pays for itself by saving you time and money. Gabrielle Weinman shares her insider tips and literally millions of dollars in research to help you avoid new business pitfalls. It's smart, funny and informative.
I also appreciated the humorous illustrations, easy to follow content and innovative graphic design.
2 of 2 people found the following review helpful.
Invaluable to a small business owner (me) looking for a cohesive way to brand myself and not go broke!
By Mackie
A friend (obviously a good one!) tipped me off to this book. This isn't some fly-by-night with a cute title and rip-off window dressing. This is helpful, practical and (most important to me) understandable advice. Loved it and am buying one for each of my brothers who own small businesses, too!
Before I pressed 'buy it' I looked up the author--to see if she was just another big talker or if she really walked the walk. Whoa--G.W. has chops!!! And it shows. So much so, I'm not writing a longer review--I'm too excited to start reworking my logo!
See all 12 customer reviews...
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